Zelffie on Alex Fabulous Show—Zelffie: Perfect Creation
Zelffie(Chinese: 天泽, Used Name: Elffie, born feb 26, 1998), is a Chinese singer, dancer, songwriter rapper, DJ, actor, ping-pang ball player, model and writer.
The first track “Heart beat strategy" broke 10 records on YinYueTai, broke 20 records and peaked at number 1 on four music charts of QQ Music. Heat beat strategy is written and edited by Tianze herself. 2019 Tianze released another single “Blind Worship" on Feb 27, which quickly dominated music charts in China.
Zelffie is Tianyi Zhang’s on-going work. In this project, Zhang plays an Asian super star, and cooperates with Ling Liu developing multi-dimensional project, which investigates the illusion of ideal icon figures. The artists use social media, pseudo-documentary and performance to create a young female icon with whom to discuss the meaning and function of Icon Policy, and pseudo-environment in this era of social media, as well as the politics behind the artificial illusion.
Zhang and Liu believe that identity consumerism is a method that the society, or whoever is in charge of the society would like to use to control the culture system and to stabilize the intelligence of the society. Recent years, TV programs like <Produce 101>, <Idol Producer> became very popular in eastern Asia. “Idols” are being produced, they are products of the market to fulfill the fantasy of the general. And the fan market is their target. Fans became cheap labors; they became the third-party instigators on the internet to massively, repeatedly over-share the information. And this phenomenon became a surreal and toxic phenomenon in present social media world. However, fans are just the surface of this market, the agency hides underneath the surface; the multiple layers of power and interests behind what we see is what the artists are trying to investigate here.
Meanwhile, because of this market and this consumerism of identity, female identity becomes a pattern. The stereotype of female “idols” becomes a publicly accepted standard, thus the consumerism of female identity made female icon into a public entertainment machine.
With the movies, the advertisements, the music videos, the social media and even the public consensus, altogether, Zhang and Liu followed today’s tendency and create this vivid illusion of an “idol”. They build a social media account for her, make music for her, and let her participate in many hit social events. Then, Zhang and Liu tear it apart to show the process of the “idol producing”, to tell the truth of the market.
